Marketing
WhatConverts: is it right for your business?
Lead tracking and reporting software for connecting marketing activity to enquiries.
Visit WhatConverts & check current plans ↗This is an affiliate link. Eagerbuy may earn a commission if you purchase. Prices, availability and eligibility are set by the vendor.
When to put it on your shortlist
Agencies and lead-generation businesses that need to attribute enquiries. Traffic is only part of the picture for a service business. Start with the enquiries you consider valuable and test whether their marketing source is captured reliably.
What it does
- Track marketing leads such as calls and form enquiries.
- Connect leads to marketing sources.
- Report on lead generation performance.
Check before buying
- Confirm the integrations and lead sources your site needs.
- Include any usage-based costs in your budget.
- Check consent and call-recording requirements where your business operates.
A practical way to evaluate it
Run one sample form submission and, where configured, a test call. Check attribution, lead quality fields and the report the client will receive.
Ask the vendor whether a trial or demonstration is available. Check cancellation terms before starting a paid subscription. A successful test should demonstrate your real workflow, including the parts that are awkward today.
Compare the full cost
Look beyond the headline plan: include seats, usage, integrations and any one-time migration work. Compare monthly and annual commitments separately. We link to current vendor plans rather than quoting a price that may have changed.
Explore WhatConverts on the official site ↗Keep exploring
Iconosquare is another tool in this category. It serves a different job and may complement this tool rather than replace it.
Source: WhatConverts product information. We have not claimed hands-on testing. Recommendations are editorial judgments based on the use cases above.